How to Write Effective Job Descriptions: Tips for Employers

In today’s competitive talent market, attracting top talent is very important. Because it is not just a process of filling vacant position in the company, rather it is the process through which companies hire those individuals which are best fit for the role. This process starts with job advertisement and the most important thing in job advertisement is job description. A recent survey by Glassdoor shows that 72% of the candidates say that they consider job description very important. Because it is the first thing they look at and then they decide whether they should apply for the job or not. It is the first thing that attracts individuals. It should not be just explaining job duties and other formalities. Rather job description should be well structured and should be written in such a well that it must attract candidates. In this article we will discuss about the key points which should be kept in mind while writing job description. These points will act as a magnet to attract top talent to fill the vacant position in your company. Here are the key points:

Job Description Tips for Employers

Tip#1: Start With A Compelling Headline

Forget about the trends of witting job titles like “Software Engineer” or “Marketing Manager”. Rather try to follow the new trends of witting headlines. The job title must be eye catchy and attractive. Try to make it attractive as possible. It should not be generic rather it should be compelling. Like if you are looking for any Digital Marketing Manager then the title of Job should be “Digital Marketing and Growth Expert”. A recent survey conducted by LinkedIn shows that more than 80% job seekers said that job title is the first thing that attracts them for any job.

Tip#2: Compelling Company Introduction

Do not write your company introduction too short. Try to write company introduction compelling and it must be so long that it clearly shows company’s values and culture. Because through this the candidates will get to know about the company’s values and culture. This thing will help them to make their mind whether they can fit in that culture or not. Try to include recent statistical data about your company such as objectives which are achieved by the company.

Tip#3: Brief Description About Role

There should be brief description about the role in the advertisement. Every company should do research about the role of a specified job. After this briefly describe the job’s role. While doing so, try to include specific skills, interests and communication skills of the candidates, which are required for specified job. The description about the role should be written in such a way that you are communicating directly with the candidates and they are sitting in front of you.

Tip#4: Highlights of Ideal Candidate

There should be clear description of the ideal candidate. Ideal candidate means the perfect fit which can perform the duties well. While describing about the ideal candidate it is suggested that ideal candidate should be specified. Do not describe your ideal candidate in general manners. Be specific like “we are looking for business development manager who can draw sales up to $ 1 Million in a month”.

Tip#5: Perks and Benefits

It is always recommended that perks and benefits should be offered according to the market. Before writing about the perks and benefits do a comprehensive research about the salary offered by your competitors for a specific job. It is always suggested that offer competitive salary.

Tip#6: Challenges and Expectations

While writing job description it is suggested that challenges and expectations should be clearly mentioned. While doing so try to include core responsibilities which will be performed by the candidates. Include those challenges and expectations which are achievable. Doing so will build trust and will attract candidates. Do not include those duties which will be performed by the candidates in future.

Tip#7: Highlight Growth Opportunities

While writing job description, do not just talk about responsibilities and other things about the job offered. Rather it is suggested that you should also include the growth opportunities for candidates. Because it will boost the candidates who want to apply for the job. They will be aware of the growth opportunities they can achieve through this job.

Tip#8: Be Professional

The job description should not be written in vague manner. Rather it should be brief and well structured. It is suggested that while writing job description go through few job advertisements from your competitors. Doing so will clear everything. It will make it easy for you to write job description in a professional way. You will have the idea what you should include in job description and what should not be included. You can also hire any Employment Agency who can handle all the things. Experts of Recruitment Agency will handle professionally the recruitment process.

Conclusion:

As we all know recruitment process is not just for the sake of filling vacant position. Rather it is the process of hiring top talent from the competitive market. All the important points and tips are discussed above to help employers. By following these steps employers can easily write the job description in a professional way and hire talented individuals to work for their company.